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Topic: Horse breeding & pricing & kudos to H&SHorse on a great article this issue (Read 2439 times)
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Tannenwald Trakehner
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Posts: 935
TANZBRISE by Windfall out of Tariana
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I got the latest Hunter & Sport Horse and really am impressed with how the publication is evolving...
Anyway, neither here nor there, but it has a great article on how breeders are pricing horses. Most of what was said comports with a lot of breeders' programs and strategy, and reflect pricing structures that everyone (except shoppers, it seems...) would find reasonable. Obviously there is more to the puzzle than pricing, but I thought it would be good for breeders to see affirmation of their own philosophies and good for buyers to see again, in print, what breeders have to put into their horses in terms of finances.
Neither of the two breeders interviewed breeds Trakehners (wayward souls...), but I thought it was worth a mention anyway.
In the same mag, I saw that Jen Oettle ran an ad publicizing all of her Feuertanzer breeding clients' foals for sale. I thought that was a really nice thing for a stallion owner to do and it is not a surprise in light of the rest of Jen's very professional marketing of Feuer. The breeding world needs more stallion owners who are really interested in standing their horses.
Just my thoughts...
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« Last Edit: July 14, 2002, 12:27:00 AM by Tannenwald Trakehner »
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fuzzy
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I'll have to get my hands on that article. True, most people have NO clue what it costs to produce a foal - even if it's not a fancy one. It's easy to have $3,000 wrapped up in a perfectly good horse that the market won't support a price of $1,000 for - which is why I only breed for myself. I know what my Trak cross SHOULD be worth, but realistically, I'd have to be smoking something illegal to believe I'd ever see that many greenbacks in my pocket if I were to sell.
I'll stick to shoeing, thank you very much. It's a service that all horses of all prices need regularly. Breeding is very much effected by what's going on on Wall Street - which no-one now has much confidence in - and won't for some time.
I give a TON of credit to those who do try to eek out a living breeding horses. They have more guts than me.
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Tannenwald Trakehner
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Posts: 935
TANZBRISE by Windfall out of Tariana
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Actually, H&SH is not so much a big advertisement now. There are lots of ads but not necessarily more than Equus or some other mags.
The article to which I am referring involved interviews with two breeders, one of whom owns and stands Wallstreet Kid. The question was how young horses are priced, and they did a good job of outlining expenses involved in making a foal. ne breeder said $6000 to weaning, and of course the Wallstreet people breed to their own guys so they don't pay outside fees. The concensus between them was that foals are priced 8000-12000, give or take for sub- or super-quality. They don't bump prices much until they are 2 1/2 and ready for more work, and 3YO are in the 15000-25000 range (give or take naturally).
I don't know how much work those breeders do with their young horses. It sounds as though they don't do much in the childhood before starting under saddle. Personally, our horses cost us more each day they are here, and are worked with every day, so our strategy has been to bump prices at the birthdays, upon winning a championship, being put under saddle, or similar events. Prices are more negotiable immediately after a bump than before one.
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Kathryn Sullivan
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I am relatively new into the equestrian world, I have been involved in marketing since (what seems like) the beginning of time.
When I went to buy my last horse, I traveled 3 states and tried out 18 horses. The least expensive was $8000. the most expensive was $25,000. In many cases the lower priced horses performed better for me (at my level than the higher priced horses; softer in the mouth, more responsive to my LOUSY leg etc.)
My point being...in my opinion, the value of a horse is exactly the amount of money you are able to get someone to pay for the horse.
The problem then comes down to marketing.
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Eileen
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I LOVE Trakehners!
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Hunter and Sport Horse Magazine is one of my favorite mags, especially for the price. Right now if you call in or order online at www.hunterandsporthorsemag.com the price is $7 for 1 year subscription ( 6 issues). The March/April issue has 2 articles specifically on dressage (American vs European and Deciding if your horse is a top prospect for grand prix) I paraphrased the titles. One article is the influence of the dressage on final placings in eventing and another article on hunter rounds. It also has a page on health issue updates and news. The photo op page is for people to send in their funny pics and this month is of the jumping goat -- hilarious. I think it's hard to beat at these prices. You can order back issues if they have them. I'm not a rep for the mag, I just enjoy it. I'd love suggestions of other mags any of you would recommend.
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sherry
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Posts: 223
I love Trakehners!
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The Breeders mention in H&S sound about right to me--I've got young horses here that I'd sell for $10,000 to the right buyer--but if I am going to give them away--I'm going to do just that! My youngsters go for $6,000 on the ground if there isn't anything wrong with them--in utero, it's $5,000-and after that--I take the risk--and the price goes up. I don't know how to do it better, and still make the farm pay so that I can continue to do what I love--anyone have any suggestions?
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TwinGates
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Performance Matters!
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Like Kathryn, I've been a marketing professional for over 20 yrs. and agree totally - the market sets the price, so the difference comes down to how - or if - you advertise.
Many stallion owners buy magazine packages (ex: 4x full-page, full color - might as well go for the BIG bucks!) and only advertise their stallion.
Instead, consider changing the ad quarterly & show foals or broodmares (to Sherri's in utero sales point). This STILL advertises the stallion - he's the sire after all - AND lets readers know they can check with the farm for foals.
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