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Topic: New brand promotional ads! (Read 2399 times)
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acottongim
ata
Old Hand
 Offline
Posts: 1,254
I love Trakehners!
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I think Kim was one of the majors involved in the ads. I know that Kumi has helped also, the rest of the team I am not sure!
I too am very impressed (esp with the layout for COTH - it got rave reviews everywhere!).
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TwinGates
ata
Old Hand
Offline
Posts: 1,896
Performance Matters!
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As Ad Committee Chair, it's very satisfying to get comments like this, thank you. Huge kudos to my ad committee:
Kumi Smedley (editor extraordinaire!)
Maren Engelhardt
Patricia Mallet
Heather Buttrum
They are enthusiastic, opinionated and tireless in their determination to create the best ad campaign possible and thank you, Suzette for asking for their names. They were all unbelievable.
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Elfe
ata
FEI
Offline
Posts: 116
I love Trakehners!
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OK, I feel totally out of the loop......where are these ads?
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TwinGates
ata
Old Hand
Offline
Posts: 1,896
Performance Matters!
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The ads are running in: Chronicle of the Horse and Horse Sport (Canada). It is a series of 3 ads, one for each discipline: Dressage, Hunters and Eventing.
We also did a Stallion Service Auction 3-page (6-sided) insert that appeared in both magazines' stallion issues (COTH Stallion issue mailed 11/30; Horse Sport mails 1st wk in January). ATA members who don't take either of these magazines should receive it in the mail and (I believe) with the Breeding Issue of the American Trakehner.
All ads (and SSA insert) are full-page, 4-color. I'll be happy to send you a jpg of any or all of these pieces if you contact me privately by e-mail: txmickey@aol.com. I'd attach here, but size restriction makes the ad text illegible.
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Kumi
ata
Novice
Offline
Posts: 46
I LOVE Trakehners!
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Thanks, Suzette, for the recognition! It's a great group to work with, with Kim and Jimmy leading the pack. We hope this campaign will grab the attention of more people and get them to look at our horses. The auction is a huge part of it all, so everyone please consider bidding if you are going to do any breeding in the next year or two!
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TwinGates
ata
Old Hand
Offline
Posts: 1,896
Performance Matters!
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Well said, both Kari & Kumi. The ATA really stepped up to the plate by funding an ad program twice as big as anything ever done previously.
The program's been well received by both ATA and non-ATA members, but as with any investment, it needs to pay dividends. We're hoping to justify the ATA's investment with an outstanding Stallion Service Auction, so I'll echo Kari & Kumi's sentiments: if you're planning on breeding in the next 2 yrs, pls. consider one of this year's 55 stallions: http://www.americantrakehner.com/Stallions/ServiceAuction/Auction/search_results.asp
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